Retail analytic offerings that remove the guesswork in what to do next in order to grow sales and increase ROI. NielsenIQ Brand Score and Smart Alerts offer speed to insight so that you can quickly take action, and feel confident that you are making the right decisions to optimize performance.
Quickly gauge your brand’s performance within your category and market against the competition. By distilling several metrics into a single score, you get a concise evaluation of where your brand is winning, where you need improvement, and how you stack up to your competitors.
Diagnose how your performance in four key functions – price, promotion, assortment and new products – is impacting your overall score. Utilize the NielsenIQ Brand Score Dashboard to identify specific action items to improve your overall score.
Data and graphs are nice, but answers and actions are even better. With Smart Reports, get the answers you need to to grow sales with item-level, actionable recommendations by market.
