Win more
market share.

Retail data shouldn’t be overwhelming or hard to mine. Byzzer’s retail analytics platform changes that so you can outpace the market.

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CPG & Retail insights you can trust. Answers you can act on.

We help small CPG manufacturers pinpoint exactly what to do to sell more - without an army of analysts or huge budgets. With Byzzer’s retail analytics platform, you can easily access, visualize, and extract actionable business insights powered by NielsenIQ data.

Win over more retailers
Gain more in-store presence
Increase ROI with optimized pricing & promotions
Drive new product innovations
Strengthen shopper loyalty

So how does the Byzzer retail analytics platform work?

Byzzer is a subscription-based platform that leverages NielsenIQ’s world-class retail data to help you pinpoint exactly where your distribution, price, and promotion opportunities lie - so you can take action.

Never lose another dollar.

By utilizing sales data from +90K stores and +100K households, Byzzer sends you weekly brand + market alerts directly to your inbox. We alert you to the exact opportunities and threats you should know to avoid costly mistakes.

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Justify every business decision.

Get straightforward answers from our library of 15+ reports, powered by NielsenIQ data. The reports translate your performance across multiple markets, retailers, and product characteristics to help you better understand your key business opportunities so you can justify every decision with confidence.

Learn more about CPG Reports 

Go beyond monitoring sales data.

Analytic offerings that remove the guesswork from deciding what to do next in order to grow sales and increase ROI. NielsenIQ Brand Scorecards™ and Smart Reports offer speed to insight so that you can quickly take action.

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How we’re different.

We arm small CPG executives with the retail analytics that matter most to drive sales. You’ve made it this far on intuition. We’ll help you go all the way.

Stop guessing, start knowing

Retail data is complex and most options available require an army of analysts and countless hours of mining data to extract value – not with Byzzer. We’ve simplified our data structure and removed industry jargon, so you can justify every business decision with data.

Get immediate, self-serve answers

No need to wait days or weeks for answers, with Byzzer, your data and insights are accessible immediately with our self-serve, intuitive platform.

Outsmart your competition,
without overspending

Most retail offerings are built and priced for big companies. We are SMB native, built to power your sales strategy with proactive alerts, actionable reports, and advanced analytics at a price that makes sense for your small business.

Insights you can trust,
powered by NielsenIQ

There’s no need to purchase data separately or integrate with multiple analytics vendors. Byzzer is a one-stop-shop that automatically integrates NielsenIQ retail measurement and consumer panel data. Have the confidence to take action on insights you can trust.

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Reports You Need For Your Category Review

Convince retailers your product deserves to be on the shelf.

CPG & Retail content vault.

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When COVID-19 came around, the pandemic hit a lot of industries hard. For the beauty industry, the fact that many...

What attributes like “clean label” and “responsibly sourced” should mean to small CPG manufacturers

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How small CPG manufacturers can win over today’s conscious consumers with the product labels they’re looking for There’s no doubt...

How to use data to ensure the success of a new product launch

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Congratulations, you’ve launched a product! A great deal of data and resources went into planning, launching, and promoting your brand’s...

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