The pet category is barking and booming.
Pet adoption and fostering hit an all-time high in 2020. Pet owners bought more products than ever before, even branching into new products like CBD for pets. Today’s pet owners are hyper-aware of the ingredients, materials, and overall quality of what they give their pets. And neighborhood pet stores strive to provide their pet parent shoppers with products that put their pet’s interests first. The opportunity for small CPG pet manufacturers to enter or scale in the neighborhood market is there – and the data that reveals the market trends and consumer preferences of quality-conscious owners has the potential to change the game completely.
Want more insights into the state of the pet industry? Go deep with the Byzzer Pet Vertical Report.
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