Total FMCG retailers

NielsenIQ’s most comprehensive market, representing over $900B in retail sales, including all brick and mortar volume from retailers that sell predominantly fast moving consumer goods (FMCG).

NielsenIQ’s most comprehensive market, representing over $900B in retail sales, including all brick and mortar volume from retailers that sell predominantly fast moving consumer goods (FMCG): Grocery, Mass, Drug, Dollar, Military and Club stores. Use this market when you are looking for an understanding of Total US trends.

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