Loyal shoppers

These are shoppers who buy in a given category 2 or more times and spend more than 65% of their category sales on one brand.

These are shoppers who buy in a given category 2 or more times and spend more than 65% of their category sales on one brand. Loyal shoppers show a strong affinity for a given brand. High levels of loyalty indicate strong brand equity and this can be used to help secure increased distribution and defend current distribution.

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