Leakage

The amount of dollars spent on a product by shoppers of a retailer, outside of that retailer.

The amount of dollars spent on a product by shoppers of a retailer, outside of that retailer. Leakage can come from a retailer’s shopper who doesn’t buy the product at the retailer, but buys it somewhere else, or from a retailer’s shopper who buys the product at the retailer, but also buys that product elsewhere (lost dollars).

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