Incremental to brand

The net amount of volume that a brand would gain when the product was added to the shelf.

The net amount of volume that a brand would gain when the product was added to the shelf. Imagine that a new size of Private Label soda was added to the shelf. If that new item sells $100 of total sales and only $20 were sourced from other Private Label Soda items that were already on the shelf, then that item would be 80% incremental to the brand.

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