Incremental $ lift per week of support

The sales above baseline (lift) sold for every week of promotion activity.

The sales above baseline (lift) sold for every week of promotion activity. When an item has promotion activity the actual sales during that activity are compared to the expected sales (baseline) that would have sold without the support of the promotion in order to measure the incremental lift. It is possible to have a negative incremental lift if an item does not sell enough extra volume to compensate for the price reduction during a promotion.

Related Terms

Promotional lift

The proportion of promotional sales that are incremental or beyond what are are expected to sell on a given week.

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