Grocery

A store primarily focused on selling food and consumable products.

A store primarily focused on selling food and consumable products. NielsenIQ’s data is nationally projectable and provides an estimate of sales for grocery stores that sell more than $2M per store annually.

The percent of the total Households in a given market, typically either Total US or a retailer, that are buying a product (Product Buying Households/Total Buying Households across the total store). Use this measure to identify the reach of your product.

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