Dollars per TDP (velocity)

$/TDP (sales per distribution point, also known as velocity) measures the sales per point of distribution for a given product.

One of the most common and powerful measures of distribution productivity. $/TDP (sales per distribution point, also known as velocity) measures the sales per point of distribution for a given product. When looking across product groups with differing distribution levels, $/TDP accounts for the distribution and ranks products on their sales productivity based on distribution levels. For example, one brand might sell 2 times more than another brand, but if the higher selling brand has 3 times the distribution levels, then it is actually a less productive brand on shelf.

Related Terms

Velocity ($/TDP)

Velocity is the measure of sales per distribution point. Use this measure to tell retailers how you will perform with an increase in distribution.

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Distribution

Distribution is made up of all the SKUs your brand offers multiplied by each store selling.

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Total distribution points (TDP)

TDP looks at how many stores a particular item is in and the sales of those stores to identify the reach of the item.

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