Byzzer Insights

In Understanding the key differences between POS and panel data, we discuss what POS (point of sale) and household panel data can help you answer when understanding your sales strategy.

If you’re looking to innovate your product or product line for the new year, one good place to turn for...

One particular kind of small BevAl brand has a leg up on other small brands – celebrity-owned alcohol brands. Aside...

During the peak of our panicked COVID consumption, Nielsen asked consumers, “What attributes are important to your purchase decision?”

It’s no surprise COVID drove us to drink, but our capacity for invention might surprise you. During the pandemic, we...

While the cosmetics category may have suffered, some brands benefitted from the TikTok obsession we consumers developed in quarantine.

You’ve read the COVID stories from the big brands, and those aren’t relevant to you, so let’s take a new...

In December, grocery stores across the country begin pushing promotions on our favorite holiday staples. During December 2019, 58% of...

You might be wondering what a “byzzer” is. You might also be wondering what a byzzer does. No, we’re not...