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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

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Manufacturers Brands

The best-in-class non-dairy milk brands

8 minute read

For small CPG brands, it can be tough to show retailers that you deserve a spot on their shelves. It...

Manufacturers Brands, Retail

[DEEP DIVE] The reports you need for your next category review

1 minute read

You’ve already done the hard part developing a great product. Now dig into the data. When you’ve got the numbers to prove your strength, retailers can’t say no.

Manufacturers Brands

How to make the most of your Byzzer free subscription

8 minute read

So you’ve signed up for Byzzer’s free subscription! Great first step. You’re ready for a taste of what retail data...

Manufacturers Brands, Retail

In which categories are items most vulnerable to being delisted?

9 minute read

If you’re wondering “Which categories are most vulnerable to items being delisted?” the short answer is: all of them. Of...

Manufacturers Brands

12 Best-in-class CPG brands fighting for a spot on your charcuterie board

8 minute read

What do shoppers look for when selecting items for the perfect charcuterie board? And what can smaller CPG manufacturers and...

CPG Ecosystem, Manufacturers Brands

How small CPG businesses can build a data-driven growth strategy

6 minute read

“In the new world, it is not the big fish which eats the small fish. It’s the fast fish which...

CPG Ecosystem, Manufacturers Brands

4 Data points to back up your Byzzer purchase

4 minute read

Any investment in your small to medium sized CPG business is a fraught question. How can you be sure you’re...

CPG Ecosystem

[DEEP DIVE] What does loyalty really mean?

1 minute read

Panel data fundamentals focus on four key metrics: penetration, buying rate, purchase size and purchase frequency.

CPG Ecosystem

[DEEP DIVE] Panel data decision tree: What is driving sales?

1 minute read

As CPG industry professionals, we know that panel, also known as household data can help us make more informed business decisions.

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