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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

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12 BIPOC-owned small CPG brands to watch

8 minute read

These superstar CPG brands are driving innovation in their categories Your voice matters. So does how you spend your dollars....

What is the difference between “FMCG” and “CPG”?

4 minute read

Is there a difference between these retail terms? And does it really matter where it counts – to sales? In...

How to avoid your product being delisted

3 minute read

It’s tough out there for small CPG brands. 29% of products launched in 2019 disappeared from shelves in 2020. 53%...

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