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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to avoid your product being delisted

It’s tough out there for small CPG brands. 29% of products launched in 2019 disappeared from shelves in 2020. 53%...

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How small CPG businesses can build a data-driven growth strategy

6 minute read

“In the new world,  it is not the big fish which eats the small fish. It’s the fast fish which...

4 Data points to back up your Byzzer purchase

4 minute read

Any investment in your small to medium sized CPG business is a fraught question. How can you be sure you’re...

[DEEP DIVE] What does loyalty really mean?

1 minute read

Panel data fundamentals focus on four key metrics: penetration, buying rate, purchase size and purchase frequency.

[DEEP DIVE] Panel data decision tree: What is driving sales?

1 minute read

As CPG industry professionals, we know that panel, also known as household data can help us make more informed business decisions.

[DEEP DIVE] POS data decision tree: The questions you should be asking

1 minute read

In Understanding the key differences between POS and panel data, we discuss what POS (point of sale) and household panel data can help you answer when understanding your sales strategy.

2020’s Top trending CPG product attributes

6 minute read

If you’re looking to innovate your product or product line for the new year, one good place to turn for...

Understanding key differences between POS and panel data

8 minute read

The number one challenge we hear from small businesses is not that the CPG industry lacks data – it’s that...

9 BevAl brands you didn’t know were celebrity-owned

8 minute read

One particular kind of small BevAl brand has a leg up on other small brands – celebrity-owned alcohol brands. Aside...

[DEEP DIVE] A new frontier in spoiling our pets

1 minute read

During the peak of our panicked COVID consumption, Nielsen asked consumers, “What attributes are important to your purchase decision?”

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