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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

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The Complete Guide to CPG Data Analytics [2021]

15 minute read

The consumer packaged goods industry is driven by data more than anything else. You need to know where your products...

Get actionable recommendations from your retail data with Byzzer’s new Smart Alerts & Reports

7 minute read

Did you notice we launched some new product features?! At Byzzer, our #1 objective is to make data more accessible...

3 CPG industry problems solved by business intelligence

12 minute read

At this point, hearing the term “business intelligence” might set your BS radar off – lots of companies claim to...

NielsenIQ officially launches new Byzzer platform — retail analytics for small CPG brands

2 minute read

NielsenIQ launches retail analytics for small CPG brands NielsenIQ’s new Byzzer platform is purpose-built to enable small businesses to sell...

Trend report: The CPG brands moving from Millennials to Gen Z

6 minute read

If you’re a millennial consumer, you might be noticing a shift in trends: The marketing and advertising that used to...

[FREE REPORT] How to identify CPG brands for your next acquisition target

1 minute read

3 Useful metrics to optimize your CPG trade promotion spend

13 minute read

You want to sell more product. So, you work with your retail partners to plan and run a trade promotion....

The best-in-class non-dairy milk brands

7 minute read

For small CPG brands, it can be tough to show retailers that you deserve a spot on their shelves. It...

[DEEP DIVE] The reports you need for your next category review

1 minute read

You’ve already done the hard part developing a great product. Now dig into the data. When you’ve got the numbers to prove your strength, retailers can’t say no.

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