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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

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Strategies for CPGs to improve their labeling to alleviate consumer stress around allergens

5 minute read

Sometimes grocery shopping can be a daunting task. Whether you hit traffic on the way or the store runs out...

What the increase of specialty diets means for holiday consumption (+ gluten-free and keto-friendly baking recipes)

7 minute read

Specialty diets and the holidays… The struggle is real for both you and your wellness consumers. These health-focused consumers are...

[INFOGRAPHIC] How CPG brands can capture shoppers searching for trending product attributes

1 minute read

Why consumers are shifting to a more sustainable and humane way of living (and what it means for cpg manufacturers)

5 minute read

Now, more than ever, today’s consumers feel awakened to how their purchases and experiences affect not just their health but...

What grocery beverage emerging trends tell manufacturers about consumers’ buying patterns

5 minute read

In a recent global study from Nielsen, 63% of surveyed consumers ranked protective needs as high in importance. Protective needs...

Meeting the needs of the modern wellness consumer

6 minute read

When you hear the term “health and wellness,” what comes to mind? Organic fruits and vegetables? While that’s true, it’s...

How sustainable farming impacts holiday shopping with turkeys for Thanksgiving and hams for Christmas

5 minute read

For many Americans, turkeys, and Thanksgiving go hand in hand, just like Christmas and hams. But over the last few...

How NielsenIQ Total Wellness helps CPG manufacturers increase revenue with attribute insight

5 minute read

Every day, more consumers take a long pause in the grocery aisle or online to carefully examine products’ health and...

How and why food + beverage and beauty consumers are migrating to clean label living

6 minute read

Today, more consumers buy products for themselves and their families with health and wellness in mind than ever before. It...

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