How to avoid your product being delisted
It’s tough out there for small CPG brands. 29% of products launched in 2019 disappeared from shelves in 2020. 53%...
Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.
Panel data fundamentals focus on four key metrics: penetration, buying rate, purchase size and purchase frequency.
As CPG industry professionals, we know that panel, also known as household data can help us make more informed business decisions.
In Understanding the key differences between POS and panel data, we discuss what POS (point of sale) and household panel data can help you answer when understanding your sales strategy.
The number one challenge we hear from small businesses is not that the CPG industry lacks data – it’s that...
During the peak of our panicked COVID consumption, Nielsen asked consumers, “What attributes are important to your purchase decision?”
Stop guessing and start knowing how to sell more products with Byzzer.