Gain Insights On Health & Wellness Consumer Trends

NielsenIQ Total Wellness solution helps you connect with consumer needs and better understand product preferences.

How CPG brands can capture shoppers searching for trending product attributes

Learn the tips, opportunities and ways NielsenIQ Total Wellness helps manufacturers understand and report on specific trending attributes

NielsenIQ Total Wellness

Today, every consumer is a health and wellness consumer. Unlock growth opportunities related to wellness and lifestyle by meeting changing consumer needs and product preferences with data driven insights and activation. Through NielsenIQ Total Wellness solutions, gain access to reports featuring more than 500 Product Insight attributes across expertly curated attribute groups.

Drive growth
Track trends of the attributes, attribute groups, brands and items that are performing best in the market.

See the full picture
Define content that matches what consumers are looking for with product coding and derived attributes that are based on the ingredients and not just on-package claims.

Stay ahead of the competition
Understand trends across all major CPG categories and identify growth opportunities.

Quickly Pivot
On demand data with immediate access allows you to have the data you need, when you need it.

Learn what’s driving sales with reports based on specific attributes.

Our reports highlight performance, pricing, and marketing & promotion trends based on each attribute.

Product Insight by Attribute Report: Understand how products and brands with specific attributes within an attribute group perform across categories and markets.
Product Insight Price Impact Report: Identify the attributes that command the highest everyday price and track pricing trends across attributes.
Product Insight by Brands & Items Report: Know which brands and items are succeeding and growing for particular attributes.
Product Insight by Select Attributes Report: Compare the performance of attributes within a selected wellness attribute group by sales, growth, price, timing and regional performance.
Product Insight by Regional Demand: Track sales, distribution and share of the selected attribute group by market, region and state.

Unique attributes covering over 99% of all consumer product queries.

Product Insight attributes range from the claims and certification on the pack to the most granular ingredient-level information you need to fully understand the product and how it connects with the consumer.
NielsenIQ uses a combination of expertise, machine learning, and artificial intelligence to capture, structure, and transform on-package information, to identify unique attributes that cover over 99% of all consumer product queries.
This includes ingredients, nutritional analysis, preparation and packaging, and much more.

Analyze Attribute Driven Sales Trends

Get the attribute specific data you need, to see the invaluable insights that will help you beat out your competitors

Clean Label

Get insights into the attributes associated with “clean-label” living

In 2020, socially responsible skin care and clean label brand Ambi saw a 246% change in velocity

Thanks to consumer education, shoppers are more aware than ever of what’s in their products and seek products with minimal, wholesome ingredients and remove attributes like artificial colors, artificial ingredients, preservatives, parabens, sulfates, aluminum, and more. From food to household products, consumers are increasingly searching for these “clean-label” attributes to match their lifestyle and beliefs.

FDA AHA Nutrition

Help your consumer make heart-healthy choices with FDA AHA Nutrition insights

Goya’s sales of foods with FDA AHA Nutrition attributes rose 60.2% from 2020 to 2021

Making better eating choices and identifying nutrient-dense foods to add to their daily diet is vital for many consumers to maintain a healthy heart and body. Together, the U.S. Food and Drug Administration regulates the nutrition facts seen on packaging, and the American Heart Association provides recommendations to enable better nutrition in the grocery aisle.

Food as Medicine

Discover what’s emerging in different categories for Food as Medicine

The attribute “food as medicine” accounted for $1.8 billion sales across all brands in 2020

While food choices can’t outright replace actual medicine when medically necessary, research shows that what consumers eat directly impacts their health. Eating more foods with healthy attributes like vegetables and healthy fats and eating foods with less healthful attributes like added sugar and sodium in moderation is key to consumers looking for “Food as Medicine” products.

Plant-Based Proteins

Boost revenue from trends in plant-based proteins

By July 2021, meat alternative sales jumped 11%

Grocery sales of plant-based foods, or products that directly replace animal versions with plants and other meatless alternatives, are growing exponentially. Whether due to more versatility in products or personal beliefs, the number of shoppers looking for this attribute is not slowing down.

Allergens and Intolerance

Keep your consumers free of allergic reactions and painful symptoms with the right attribute data

Allergies and intolerances aren’t just a concern for people — pet owners spent $10.4 billion in this attribute group last year, with a 12.2% jump YoY

Allergies and intolerances to different ingredients are a growing concern for a number of health and wellness shoppers. To prevent a harsh reaction or unfavorable symptoms, consumers look closely at labels for attributes and a lack of certain ones.

Specialty Diets

Track the performance of specialty-diet attributes to generate more sales

Vegetarians (81%) and those on the Paleo diet (90%) are willing to spend more on products that have their desired specialty-diet attributes.

Whether it’s keto, low-fat, vegetarian, vegan, plant-based, iron-rich, or casein-free, there’s a rise in consumers adhering to a “specialty diet.” By digging into the attribute group, you can make sure they’re finding the products they need to stay their diets’ course.

Sustainability

Learn what sustainable products consumers around the country are looking for when they shop

The South Atlantic Division of FMCPG brands soared to over $100 million in total sales by market for environmental sustainability coffee last year.

More conscious consumption is on the rise — including making purchases with climate change, animal and human welfare, and general corporate responsibility in mind. Innovate your products to match where they are by researching this attribute group.

Byzzer content hub

Manufacturers Brands, Retail

How and why food + beverage and beauty consumers are migrating to clean label living

6 minute read

Today, more consumers buy products for themselves and their families with health and wellness in mind than ever before. It...

CPG Ecosystem, Retail

[INFOGRAPHIC] How CPG brands can capture shoppers searching for trending product attributes

1 minute read

CPG Ecosystem, Manufacturers Brands

How NielsenIQ Total Wellness helps CPG manufacturers increase revenue with attribute insight

5 minute read

Every day, more consumers take a long pause in the grocery aisle or online to carefully examine products’ health and...

Pinpoint which sales levers are driving your retail growth – today

Schedule a demo today to unlock growth opportunities based on performance, pricing, and marketing & promotion trends