Take action now with CPG retail analytics.

Retail analytic offerings that remove the guesswork in what to do next in order to grow sales and increase ROI. NielsenIQ Brand Score and Smart Alerts offer speed to insight so that you can quickly take action, and feel confident that you are making the right decisions to optimize performance.

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Simple interface
With just a few clicks, quickly identify where and how to improve
Always on data
On demand analytics means that the insights you need are available when you need them
Actionable insights
Review actual recommendations on how to address areas of opportunities
Trusted retail data
Rich analytics, powered by NielsenIQ automated models and AI, provide unbiased results for every brand and market

NielsenIQ Brand Score

Quickly gauge your brand’s performance within your category and market against the competition. By distilling several metrics into a single score, you get a concise evaluation of where your brand is winning, where you need improvement, and how you stack up to your competitors.

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Dig in deep – with just a few clicks

Diagnose how your performance in four key functions – price, promotion, assortment and new products – is impacting your overall score. Utilize the NielsenIQ Brand Score Dashboard to identify specific action items to improve your overall score.

Smart Reports

Data and graphs are nice, but answers and actions are even better. With Smart Reports, get the answers you need to to grow sales with item-level, actionable recommendations by market.

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Byzzer content hub

How well does your brand leverage price?

5 minute read

Setting product prices is a conundrum that affects all manufacturers. You think you know how to weigh your production costs...

Retail analytics best practices guide – 2021  

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In the CPG world, the best way to move your company forward is to analyze data. Unfortunately, with so much...

7 factors that influence the demand of consumer goods  

8 minute read

As a CPG company, one of the biggest challenges you face is anticipating demand. If you put out too much...

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