The data you need for every stage of growth.

Take the guesswork out of your retail growth with weekly business intelligence alerts and access to Byzzer’s extensive library of brand and market reports.



Grow retail sales month over month with the most accessible and affordable access to core retail measurement and consumer shopper insights on the market.

Know your competition, build your story, and win!

A great value for small CPG brands.


Accelerate your brand sales and distribution with actionable and intelligent insights, providing advanced views into retail measurement and consumer shoppers.

Run your business with confidence!

Our best value for growing businesses.


Take immediate action to grow your business with AI recommendations at the item level on pricing, promotion, assortment and new products. Modeled price elasticities are included.

Get ahead of the competition!

Maximize your growth with immediate recommendations.

All Subscriptions Include

  • Retailer measurement data (POS) and shopper data (panel) – together!
  • Open access to 1,000+ NielsenIQ markets – including a full list of retailers, regions, divisions, state lines, and all channels (drug, mass, convenience, grocery, military, liquor, etc.).
  • All data is refreshed weekly!
  • Flexible options that fit your budget needs from a few report runs to unlimited database access.

Add NielsenIQ Product Insight (NPI) Attributes to any plan for minimal cost

Get deeper insights into valuable product attribute groups like sustainability, functional benefits, trending ingredients, plant-based, specialty diets, and more!


Enhance your subscription with deeper insight into product sensitivity and positioning

Pricing, Promotion & Assortment

Are you making the most revenue off of your products?

Pricing, promotion, and assortment data lets you:

  • Optimize item performance
  • Increase incremental volume
  • Identify which levers are working best
  • Know when and where promotions work
  • Modeled price elasticities are included

Brand Score

Evaluate your pricing, promotion, and assortment with ease.

Brand Score gives you:

  • A reliable, universal standard value for growth measurement
  • Identifies areas in need of improvement
  • Uncovers competitive advantages
  • Easily highlights brand value to retailers

Ad Hoc Reports

Buy one report or ten, but only pay for what you need as you need them

Performance & Distribution Reports

Get the right data points to win more market share:

  • Understand your category better than your competitors.
  • Craft the right story with data to gain more distribution.

Consumer Panel Reports

Increase loyalty by knowing your shoppers:

  • Know your shoppers and how they are purchasing.
  • Test your next big idea with on-demand shopper surveys.

Price and Promotion Reports

Optimize your trade investment:

  • Understand your promotion efficiency and pricing position.
  • See item-level recommendations and impact

Data Extracts

The data you want, when you want it:

  • Customize your report pulls to exactly what you need to succeed.

Add NielsenIQ Product Insight Attributes to any plan for minimal cost

Get deeper insights into valuable product attribute groups like sustainability, functional benefits, trending ingredients, plant-based, specialty diets, and more!

Frequently asked questions

  • Byzzer is powered by NielsenIQ’s retail measurement and consumer panel data. Every week our data is updated to give you the most accurate read on performance, so you can trust you’re making the right business decisions.

  • We can help! When setting up your plan, we give you the ability to look up your brand or reach out to customer service to quickly determine which categories your brand falls into based on NielsenIQ’s retail measurement data.

  • We made our Starter and Essential subscriptions very customizable to fit your needs. We know your brand may fall into multiple categories, so we made it easy to add more categories. If you would like 10+ categories included in your Starter or Essentials subscription, contact sales here to help design the right package for you.

  • Smart alerts and reports translate data into a recommended action. For example, the Assortment Smart Action report details which items are at risk of being delisted and which items are opportunities to expand distribution, by account. Before you act, understand the estimated sales impact of those actions so you can discuss it with your category manager before it is too late.

  • Our free subscription is 100% free! No credit card is required to get started. Your new free Byzzer account gets you access to category data, brand alerts emailed to you weekly, free reports, plus instant access to view and purchase our ad hoc reports. Sign up here!

  • We offer a range of customizable ad hoc reporting options and can help you pull one report or ten. That way you can always get the data you want, when you want it.

  • You can purchase our ad hoc reports or any subscription with all major credit cards or through an ACH bank transfer payment.

  • All our data is refreshed weekly, so you always receive the freshest insights available. This means you’ll be able to act earlier and make more informed decisions.

  • Nielsen Total Wellness is the tool that provides you with access to 1,000+ Product Insight attributes. This includes ingredients, nutritional analysis, preparation and packaging, and much more.

    NielsenIQ Product Insight combines NielsenIQ’s robust market measurement data with Label Insight’s deep product attribute data to bring together ingredient-based attributes, nutrients, and package claims and certifications for more holistic and focused marketing. NPI gives you the knowledge to make informed decisions and choose the right attributes to highlight prior to investing in areas like sustainability, dietary trends, clean label and more.  With more than 1,000+ attributes covering products across the entire store, including 250+ attributes that aren’t available anywhere else, NPI unlocks growth through the lens of product attribution.

  • No! Byzzer offers a range of Analytics options including bundles, ad hoc reports, and customized packages combining different offerings. Speak to a salesperson today to see how we can serve your unique business needs.

You will be in good company.

Pinpoint which sales levers are driving your retail growth – today

Schedule a demo today to unlock growth opportunities based on performance, pricing, and marketing & promotion trends