Why consumers are shifting to a more sustainable and humane way of living (and what it means for cpg manufacturers)
Now, more than ever, today’s consumers feel awakened to how their purchases and experiences affect not just their health but...
Byzzer gives you easy-to-understand, easy-to-action insights into the CPG beauty market so you know exactly what to do to sell more products and compete at retail.
The rise of social media and influencer marketing has opened the door for small CPG beauty brands to sell directly to consumers online. But billion-dollar beauty product manufacturers and their armies of analysts rule at retail, making it tough for smaller brands to earn shelf space. You might have a great idea for a beauty brand, but only retail insights and consumer data will convince retailers and win over investors.
We help small CPG beauty brands win more market share. Not with complex analytics jargon. Not with a sea of databases and spreadsheets. But with data-driven insights you can actually act on.
Byzzer cuts the complexity out of data analytics to give you market, category, and brand insights you can understand and action, fast. You get the inside scoop on what products will sell best and when and where you should promote them.
Retail data is out of reach for most small beauty product manufacturers and personal care brands. Until Byzzer. Insights are powered by NielsenIQ data but come with a price tag you can actually afford.
Many brands sell for too little because they can’t get an accurate read on market valuation. Byzzer helps you maximize revenue growth to help you realize your true brand value.
The CPG beauty and personal care category is rich with new product opportunities – if you know where to find them. Byzzer helps you identify gaps and validate your product with data.
Guessing isn’t a sales strategy. With Byzzer’s intelligent alerts and brand reports, you can see past and present performance to understand the drivers behind every up and down.
Shoppers are loyal to beauty brands – if that brand earns it. Evaluate brand loyalty in your category and see key shopper demographics to understand how you can optimize and target your marketing and retail strategies.
Byzzer isn’t just for manufacturers. See how our platform helps financial businesses make smarter investment decisions and expand their portfolios with emerging CPG brands.