The average promotion in the category is less effective than best-in-class promotions.
of items in the category are at risk of losing shelf space.
of shoppers in the category are brand loyal.
The category is growing points slower than the average retail sales growth.
of items in the category are losing money with underperforming pricing strategies.
Only of new product launches in the category achieved consistent distribution with retailers last year.
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Best-In-Class Promotion Efficiency

Average Promotion Efficiency
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