Units per trip

The number of product units bought per product trip.

The number of product units bought per product trip. Units per Trip = Total Product Units / # of Trips Containing Product. For example, if the total units bought of Private Label Soda is 20, and Private Label Soda was bought on 10 trips, then the units per Trip would be 2.

Related Terms

Expanded category buyers

These are buyers that have increased their purchasing in the latest period in a given geography versus the prior period.

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Heavy, medium and light shoppers

The categorization of shoppers by frequency of purchase help CPG manufacturers better identify retail and marketing tactics that work (and those that don't).

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