The number of product units bought per product trip. Units per Trip = Total Product Units / # of Trips Containing Product. For example, if the total units bought of Private Label Soda is 20, and Private Label Soda was bought on 10 trips, then the units per Trip would be 2.
Units per trip
The number of product units bought per product trip.
Expanded category buyers
These are buyers that have increased their purchasing in the latest period in a given geography versus the prior period.
Heavy, medium and light shoppers
The categorization of shoppers by frequency of purchase help CPG manufacturers better identify retail and marketing tactics that work (and those that don't).