Trade efficiency measures how much promotional lift is associated with each $ spent marking down an item on promotion. A value above $1 means the investment breaks even, and the higher the value, the more efficient promotions are. A value between $0-1 means investment drives lift, but does not break even. Negative values means promotions do not drive any lift.
Trade efficiency
Trade efficiency measures how much promotional lift is associated with each $ spent marking down an item on promotion.
Related Terms
Incremental $ lift per week of support
The sales above baseline (lift) sold for every week of promotion activity.
Percent incremental
This means dollars of lift divided by dollars spent on the promotion. The higher the efficiency rate, the more productive trade promotion.