Also known as price discount, this is any price reduction of more than 5% versus a given product’s everyday shelf price. TPRs are used by brands and retailers to entice shoppers to buy more of a product or to try a new product they would not have normally bought. After 7 weeks of sustained TPR pricing, that price will become the new everyday price.
Total price reduction (TPR)
TPRs are used by brands and retailers to entice shoppers to buy more of a product or to try a new product they would not have normally bought.