Speed to market

Use this measure to help identify the retailers that are leaning into innovation in your category the most and target them for your new product launches.

Measures the days after the first sale of a product anywhere that it first sells in a given retailer. Use this measure to help identify the retailers that are leaning into innovation in your category the most and target them for your new product launches. First day selling at a retailer – first day selling anywhere = Speed to Market.

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