These are buyers who shop a given category at least twice and spend more than 65% of their category dollars in a single retailer. When meeting with a retailer, help them to understand their loyal shoppers and how your products uniquely resonate with these high value shoppers that are important to their overall category health.
Retailer loyals
These are buyers who shop a given category at least twice and spend more than 65% of their category dollars in a single retailer.