Promotion support

Incremental activity during a promotion outside of just the price discount designed to draw attention to the promotion.

Incremental activity during a promotion outside of just the price discount designed to draw attention to the promotion. Types of promotion support include in-store displays and retailer Features/Circulars/Leaflets. Displays are typically designed to increase conversion in the store and the size of shoppers baskets, while Feature ads are designed to drive more traffic to the store.

Related Terms

Promoted volume

The amount of volume sold at a price reduction and/or with the presence of Feature/Display support.

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Percent promoted volume

The percent of total volume (Promoted Volume/Total Volume) sold with a price reduction and/or feature/display support.

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