The average price per unit charged for a given product when on promotion. When aggregating across product or markets, this will be the average unit weighted price for that aggregation.
The average price per unit charged for a given product when on promotion.
Everyday Low Price (EDLP)
EDLP or everyday low price is a pricing strategy where either a retailer or a product is limited to no promotions and uses their trade funds to offer a low price throughout the year.