Price threshold

A key or “hot” price point that drives a greater response from shoppers versus what would have been expected.

A key or “hot” price point that drives a greater response from shoppers versus what would have been expected. For example, a product at $0.99 might sell significantly better than a product at $1.09 because the consumer perceives $0.99 as a much cheaper price. Use price thresholds strategically on both your everyday and promoted price to drive volume with shoppers.

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