Price index to category average

Indicates how a product is priced when compared to the category average for a market.

Indicates how a product is priced when compared to the category average for a market. If the Price index to the category average is 80 for Brand A that means the Brand is 20% cheaper than the category average.  Conversely if the index is 120 that means the Brand is 20% more expensive. In mathematic terms, price index to category average = (Average Price of Brand / Average Price of Category)*100

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