Also known more simply as “share”, this is the percent of sales that a given product represents of a given product hierarchy level. Share is typically measured as an item or brands share of a category. Market Share = focus product sales / product hierarchy sales. For example, the market share of Private Label Soda would be measured as Private Label Soda sales divided by all Soda sales.
Market share
This is the percent of sales that a given product represents of a given product hierarchy level.