Market share

This is the percent of sales that a given product represents of a given product hierarchy level.

Also known more simply as “share”, this is the percent of sales that a given product represents of a given product hierarchy level. Share is typically measured as an item or brands share of a category. Market Share = focus product sales / product hierarchy sales. For example, the market share of Private Label Soda would be measured as Private Label Soda sales divided by all Soda sales.

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