Incremental to category

The amount of volume that will be lost from the category if an item were to be delisted or the amount of volume that a category would grow by if a product were added.

The amount of volume that will be lost from the category if an item were to be delisted or the amount of volume that a category would grow by if a product were added. Category incremental is the volume a product sells that is unique or not cannibalistic to another product in the category.

Related Terms

New category buyers

These are buyers who purchased the category in the latest period in a given geography but did not purchase the category in the prior period in the same geography.

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