Hurdle rate

Hurdle rate is a measure of the threshold that a retailer uses when determining which products to carry.

Hurdle rate is a measure of the threshold that a retailer uses when determining which products to carry. When looking at which items to carry, a retailer will often set a requirement for a sales per store level that an item must maintain to keep distribution. A hurdle rate can be used to evaluate your item’s performance and risk of being delisted. A hurdle rate can also be helpful when trying to secure new distribution by credibly demonstrating that your product will sell above this threshold.

See your products in more carts.

Get free access