Depth of discount

This is the difference between a products promoted price and non-promoted price calculated as 1 – (promoted price / non-promoted price).

This is the difference between a products promoted price and non-promoted price calculated as 1 – (promoted price / non-promoted price). Depth of discount must be optimized to balance profit (not going too deep), while still being attractive enough to get a new consumers to buy the product or a current consumer to buy more.

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