Demand index

This measures the expected sales of a product in a given geography based on the demographic fit of that product’s shoppers with the shoppers of the given geography.

This measures the expected sales of a product in a given geography based on the demographic fit of that product’s shoppers with the shoppers of the given geography. A high Demand Index (>100) would indicate a high degree of alignment between the demographics of the shoppers of the product and retailer. Demand Index can be used in assortment decisions to help prioritize which products to carry that have the best alignment with the shopper.

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