Category management

Retailers (also known as buyers) employ category management teams and/or category managers to oversee categories of their stores.

Retailers (also known as buyers) employ category management teams and/or category managers to oversee categories of their stores. Category managers may operate on a variety of different incentives, but generally speaking, all category managers want to stock the category they are responsible for with products that will sell well and help to grow the size of the overall category.

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