Brand development index (BDI)

BDI or Brand development index measures the percent of sales for a product in a given market versus the percent of the US population in that market.

BDI or Brand development index measures the percent of sales for a product in a given market versus the percent of the US population in that market. A high BDI index indicates a market with strong demand and consumption for a given product. Use BDI in conjunction with CDI (Category Development Index) to identify optimal markets for incremental support.

Related Terms

Category development index (CDI)

CDI or Category Development Index measures the percentage of sales for a category in a given market versus the percentage of the US population in that market.

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