All Commodity Volume (ACV)

All Commodity Volume (ACV) is the annual total store volume for a given geography.

All Commodity Volume (ACV) is the annual total store volume for a given geography. Percent (%) ACV is used to measure the breadth of distribution of a given product accounting for differing store sizes. For example, imagine 3 stores that sell 10, 100 and 1000 dollars. If Private Label Soda is only carried in the store with $100 of sales, its percentage of stores selling would be 33.3%, but it’s % of ACV would be 9% (100/1110), which is a more accurate measure of the retailer coverage the item has.

Related Terms

Total distribution points (TDP)

TDP looks at how many stores a particular item is in and the sales of those stores to identify the reach of the item.

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