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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

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Understanding key differences between POS and panel data

8 minute read

The number one challenge we hear from small businesses is not that the CPG industry lacks data – it’s that...

9 BevAl brands you didn’t know were celebrity-owned

8 minute read

One particular kind of small BevAl brand has a leg up on other small brands – celebrity-owned alcohol brands. Aside...

[DEEP DIVE] A new frontier in spoiling our pets

1 minute read

During the peak of our panicked COVID consumption, Nielsen asked consumers, “What attributes are important to your purchase decision?”

[DEEP DIVE] What drinks did we spike in 2020?

1 minute read

It’s no surprise COVID drove us to drink, but our capacity for invention might surprise you. During the pandemic, we...

[DEEP DIVE] Beauty brands TikTok made us buy

1 minute read

While the cosmetics category may have suffered, some brands benefitted from the TikTok obsession we consumers developed in quarantine.

(FREE REPORT) The untold stories of COVID consumption

1 minute read

You’ve read the COVID stories from the big brands, and those aren’t relevant to you, so let’s take a new...

10 products to promote during the holidays

5 minute read

In December, grocery stores across the country begin pushing promotions on our favorite holiday staples. During December 2019, 58% of...

What is a “byzzer”?

3 minute read

You might be wondering what a “byzzer” is. You might also be wondering what a byzzer does. No, we’re not...

The ultimate CPG dictionary

30 minute read

Every CPG industry term you need to know, explained in simple English. Every industry has its jargon, but the CPG...

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