Byzzer Insights

Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

Types of Data Your Brand Should Be Collecting

5 minute read

Growing a CPG company can be tough, especially when the big brands are able to react to market changes quickly. But, if...

NielsenIQ Report: The Rise of Sustainability

3 minute read

Today’s consumers prioritize the health of communities and the planet, in addition to their own health. Sustainable brands built to...

Transparency In an Evolving Omnichannel World

6 minute read

Transparency trends have evolved as omnichannel shopping takes on greater importance. Consider that the majority of online grocery shoppers (64%)...

Ask the RD: Heart Health

4 minute read

The health and wellness business landscape has been shifting a lot in recent years as consumers have become more focused on their...

What is the difference between “FMCG” and “CPG”?

6 minute read

In the world of retail, you’re used to hearing and using the terms CPG and FMCG interchangeably. And for the...

The Boozy Battle at the Super Bowl

5 minute read

This weekend crowned another Super Bowl champion and while Los Angeles celebrated harder than anywhere else, viewers around the country...

Slotting Fees and Slotting Allowances

7 minute read

Whether you’re a small CPG company just starting out or a bigger manufacturer with years of experience, you’ve definitely come across slotting...

Creating a CPG Pitch Deck | A Guide

10 minute read

Getting a CPG company in stores and products on shelves is a lot of work, and it relies heavily on your ability to...

Retailer Pitch Guide for Small CPG Brands

6 minute read

Increasing distribution and shelf space are key to growing a small CPG company. However, this is easier said than done. You...

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