The Byzzer content hub.

Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

Free Category Analyzer

Discover how the top 100 CPG categories are performing – instantly.

Get free category data now

Stay in the loop with industry insights.

How to make the most of your Byzzer free subscription

8 minute read

So you’ve signed up for Byzzer’s free subscription! Great first step. You’re ready for a taste of what retail data...

In which categories are items most vulnerable to being delisted?

9 minute read

If you’re wondering “Which categories are most vulnerable to items being delisted?” the short answer is: all of them. Of...

12 Best-in-class CPG brands fighting for a spot on your charcuterie board

8 minute read

What do shoppers look for when selecting items for the perfect charcuterie board? And what can smaller CPG manufacturers and...

How small CPG businesses can build a data-driven growth strategy

6 minute read

“In the new world,  it is not the big fish which eats the small fish. It’s the fast fish which...

4 Data points to back up your Byzzer purchase

4 minute read

Any investment in your small to medium sized CPG business is a fraught question. How can you be sure you’re...

[DEEP DIVE] What does loyalty really mean?

1 minute read

Panel data fundamentals focus on four key metrics: penetration, buying rate, purchase size and purchase frequency.

[DEEP DIVE] Panel data decision tree: What is driving sales?

1 minute read

As CPG industry professionals, we know that panel, also known as household data can help us make more informed business decisions.

[DEEP DIVE] POS data decision tree: The questions you should be asking

1 minute read

In Understanding the key differences between POS and panel data, we discuss what POS (point of sale) and household panel data can help you answer when understanding your sales strategy.

2020’s Top trending CPG product attributes

6 minute read

If you’re looking to innovate your product or product line for the new year, one good place to turn for...

See your products in more carts.

Stop guessing and start knowing how to sell more products with Byzzer.

Sign up for free