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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to avoid your product being delisted

It’s tough out there for small CPG brands. 29% of products launched in 2019 disappeared from shelves in 2020. 53%...

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[DEEP DIVE] What drinks did we spike in 2020?

1 minute read

It’s no surprise COVID drove us to drink, but our capacity for invention might surprise you. During the pandemic, we...

[DEEP DIVE] Beauty brands TikTok made us buy

1 minute read

While the cosmetics category may have suffered, some brands benefitted from the TikTok obsession we consumers developed in quarantine.

(FREE REPORT) The untold stories of COVID consumption

1 minute read

You’ve read the COVID stories from the big brands, and those aren’t relevant to you, so let’s take a new...

10 products to promote during the holidays

5 minute read

In December, grocery stores across the country begin pushing promotions on our favorite holiday staples. During December 2019, 58% of...

What is a “byzzer”?

3 minute read

You might be wondering what a “byzzer” is. You might also be wondering what a byzzer does. No, we’re not...

The ultimate CPG dictionary

30 minute read

Every CPG industry term you need to know, explained in simple English. Every industry has its jargon, but the CPG...

12 BIPOC-owned small CPG brands to watch

8 minute read

These superstar CPG brands are driving innovation in their categories Your voice matters. So does how you spend your dollars....

What is the difference between “FMCG” and “CPG”?

4 minute read

Is there a difference between these retail terms? And does it really matter where it counts – to sales? In...

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