NielsenIQ launches retail analytics for small CPG brands
NielsenIQ’s new Byzzer platform is purpose-built to enable small businesses to sell more, win market share, and drive product innovation
CHICAGO, May 6, 2021 — NielsenIQ, the leading authority in consumer intelligence, today announced the launch of Byzzer. It’s a first-of-its-kind platform to provide actionable insights that help small and emerging consumer packaged goods (CPG) businesses—such as those in the food, beauty, pet, alcoholic beverage, and cannabis industries—drive growth and market share. NielsenIQ built Byzzer to specifically address what emerging CPG brands need: simplified, actionable retail insights that fuel faster growth without an army of analysts.
The CPG market does over $900 billion in annual retail sales, and small and medium-sized brands (SMBs) account for $500 billion of that. In an extremely competitive market, approximately 23% of all new items are delisted within the first year, so actionable retail data and analytics are essential for brand survival.
Read this entire announcement at NielsenIQ.