NielsenIQ officially launches new Byzzer platform — retail analytics for small CPG brands

By Bryttney

2 min read

May 6, 2021

NielsenIQ launches retail analytics for small CPG brands

NielsenIQ’s new Byzzer platform is purpose-built to enable small businesses to sell more, win market share, and drive product innovation

CHICAGO, May 6, 2021 — NielsenIQ, the leading authority in consumer intelligence, today announced the launch of Byzzer. It’s a first-of-its-kind platform to provide actionable insights that help small and emerging consumer packaged goods (CPG) businesses—such as those in the food, beauty, pet, alcoholic beverage, and cannabis industries—drive growth and market share. NielsenIQ built Byzzer to specifically address what emerging CPG brands need: simplified, actionable retail insights that fuel faster growth without an army of analysts. 

The CPG market does over $900 billion in annual retail sales, and small and medium-sized brands (SMBs) account for $500 billion of that. In an extremely competitive market, approximately 23% of all new items are delisted within the first year, so actionable retail data and analytics are essential for brand survival. 

 

 

Read this entire announcement at NielsenIQ

Learn more about available packages, or get free access to Byzzer here. 

 

See your products in more carts.

Get free access

Byzzer Content Hub

Get actionable recommendations from your retail data with Byzzer’s new Smart Alerts & Reports

7 minute read

Did you notice we launched some new product features?! At Byzzer, our #1 objective is to make data more accessible...

3 CPG industry problems solved by business intelligence

12 minute read

At this point, hearing the term “business intelligence” might set your BS radar off – lots of companies claim to...

Trend report: The CPG brands moving from Millennials to Gen Z

6 minute read

If you’re a millennial consumer, you might be noticing a shift in trends: The marketing and advertising that used to...

Stay in the loop with industry insights.

We’ll send you the latest and greatest on Byzzer, CPG, retail, manufacturing, and more.