These superstar CPG brands are driving innovation in their categories
Your voice matters. So does how you spend your dollars. Of the many, many ways you can advocate for racial justice, one way is to support BIPOC*-owned businesses. Chances are good you’ve already been buying these CPG products – the following rundown comprises BIPOC-owned brands that have already been making a splash in their respective categories, so if you haven’t tried these yet, it’s high time to update your grocery shopping list. (Or buy these products online!)
*BIPOC stands for Black, Indigenous, People of Color.
12. Brown Estate
Brown Estate is the first Black-owned estate winery in the wine capital of America, Napa Valley. This family-owned business is still growing from its first plant in the 1980’s when founders Deneen, David and Coral Browns’ parents first purchased a derelict ranch in the eastern hills of Napa. Since 2019, their sales have grown over 35%, and they moved up almost 300 spots in their category. Though still small-batch and family owned, wine enthusiasts from all over the country can order a bottle (or case) online.
11. Pitmaster LT’s
This brand is for real barbecue fans. Their sauces and rubs are from a true national treasure: Kansas City pitmaster Mr. “LT”. In 2016, LT introduced Pitmaster LT’s products to Kansas City area folks at local supermarkets. Their sales have grown steadily as Pitmaster LT products are now available across North America, Europe and the Middle East – and online!
10. Love Cork Screw
Love Cork Screw’s founder, Chrishon Lampley, is a renaissance woman. Among her many entrepreneurial endeavors, she founded this wine brand in 2013 and has since expanded distribution to big retailers like Target and Whole Foods. Since 2019, the brand has grown sales by nearly 20%, expanded their line of goods, and started shipping to most states across the US.
9. Red Bay Coffee
This Oakland-based coffee startup takes their business seriously, and not just with their dedication to a quality product. Their commitment to sustainability and diversity takes many forms, including efforts to include those who have traditionally been left out of the specialty coffee industry, especially people of color, the formerly incarcerated, women and people with disabilities. Their sales have soared over 22% since last year, and they’re set to keep growing – especially with the variety of products available through their online store.
8. Blk & Bold
Blk & Bold coffee skyrocketed to fame (and big sales) this year with an innovative business model that meets consumers where they are. They distribute through your favorite retailers – Target, Amazon, Whole Foods – offer wholesale to local coffee shops, and ship direct-to-consumer. The company also gives back to the greater community by donating 5% of profits to a nonprofit that supports at-risk youth.
7. Partake Foods
If you haven’t tried one of Partake’s gluten-free vegan cookies yet, what have you been doing this year? We’re big fans of their soft-baked cookies – and we’re not the only ones, because their popularity has absolutely exploded since 2019 with an increase of nearly 385% in sales. You can find them in your favorite retailers like Target, Sprouts, Wegmans, and Whole Foods, or order them online.
6. Uncle Nearest
This premium whiskey brand from Lynchburg, Tennessee aims to tell the world about “the best whiskey maker the world never knew,” reclaiming the story of Nathan “Nearest” Green from the shadows of history for the spotlight it deserves. And apparently the world agrees, because their whiskeys have won a staggeringly long list of industry awards over the past two years since the company’s founding. Their sales have grown by nearly 345% since 2019 alone. Don’t worry if you’re not in Tennessee – the rest of the country can order Uncle Nearest to our doorsteps, too.
5. A Dozen Cousins
“Soulfully seasoned beans” are not the only things on offer from A Dozen Cousins. Founder Ibraheem Basir is on a mission to celebrate the Creole, Caribbean and Latin American roots that raised him. This natural, wholesome and convenient foods brand seeks to promote a healthier lifestyle, especially to low-income families and members of certain ethnic minorities that are often inordinately impacted by tighter food budgets, lower nutritional education, and live at greater risk for diseases like Type 2 diabetes. Their Happy Kitchen / La Cocina Alegre, for example, has taught free nutrition and cooking classes in both English and Spanish. Their explosive sales growth (352% since 2019!) has earned them a spot on Whole Foods shelves, or you can order from their online shop.
4. Yummy Spoonfuls
When founder Agatha Achindu arrived in the US from her native Cameroon, she was horrified by the state of America’s industrialized food system. Co-owner Camila Alves, a native of Brazil, also grew up in a setting where local, fresh produce was the norm. Together they’ve channeled their shared values for healthy, organic food into a children’s frozen food brand that has quickly become a consumer favorite. The brand has grown sales over 67% since 2019 and climbed into the top 10 most popular food brands for young children. You can find their healthy meals in most Walmarts across the US or on Amazon.
Before you try Pipcorn for the first time – let us warn you that these bites are addictive. Fans of this female-owned, minority-owned family business agree: the Chicago-based brand has grown its sales by over 70% since 2019, and they’re rapidly ascending the rankings in the snack category since their spot on the hit show Shark Tank. You can try for yourself at your local Sprouts or Whole Foods, or order from their online store.
As a marketing manager at a Fortune 500 company, Mahisha Dellinger grew frustrated with the lack of natural hair products with quality ingredients and dependability – so she quit and made it happen herself. The result was CURLS, a company dedicated to celebrating curls of every color, pattern and size. (Literally, you can browse their online shop specifically by curl pattern!) The company’s Blueberry Bliss collection has become one of the fastest growing brands in the hair care category and looks set to continue its success. Find it at just about any retailer where hair care products are sold, or order online.
1. The Honey Pot Company
The Honey Pot Company is leading innovation in the feminine care industry, and not just with the products on offer, but also with the way they talk about menstrual health. Their natural, biodegradable, and cruelty-free products are made “for all humans with vaginas”. Clearly their message of body-positivity and inclusivity is striking a chord with consumers as sales soared over 386% last year and put them in the upper echelons of the feminine care category. You can try them for yourself (or buy them for your favorite human who menstruates) via retailers like Target, Kroger and CVS or their online store.
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