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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

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Dry January and the Rise of Non-Alcoholic Beer

7 minute read

Alcohol and beverage sales have seen highs and lows in recent years and there have been many new food and...

Health and Wellness Business Landscape 2022

6 minute read

The health and wellness market has seen tremendous growth over the last decade. But, is this a trend we can...

2022 Watchlist: The Future of Health and Wellness in the U.S. Awaits

1 minute read

Small CPG Landscape: Lessons from 2021

6 minute read

Each year brings new challenges and opportunities for the small CPG business, but 2021 was a particularly unique year. Even...

Top 8 CPG Trends for Small Businesses in 2022​

7 minute read

2022 is going to be an interesting year, especially for small CPG businesses. But, not all of the trends are...

How CPG Data Can Help Your Business Grow

8 minute read

Small business owners have a lot on their plate. From balancing sales to finding suppliers and more. Still, you need...

How does CPG packaging impact consumer behavior?

7 minute read

Some products sell themselves. But, how is that possible? The answer comes down to one word: branding. When consumers are...

Top 7 Food and Beverage Industry Trends 2022 

11 minute read

As a CPG company, you need to stay on top of consumer trends, lest you fall behind the competition. This...

How To Measure Trade Promotion Effectiveness

9 minute read

Marketing is essential for every business, especially for the consumer packaged goods industry. However, as a manufacturer, you can only...

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