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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

How to use data to develop a winning assortment strategy

Today’s consumer packaged goods manufacturers have access to a seemingly infinite amount of data on their customers, product performance and...

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How well does your brand leverage price?

5 minute read

Setting product prices is a conundrum that affects all manufacturers. You think you know how to weigh your production costs...

Retail analytics best practices guide – 2021  

8 minute read

In the CPG world, the best way to move your company forward is to analyze data. Unfortunately, with so much...

7 factors that influence the demand of consumer goods  

8 minute read

As a CPG company, one of the biggest challenges you face is anticipating demand. If you put out too much...

What kind of clean, healthy, or sustainable labels do US consumers want?

4 minute read

See what consumers around the country are looking for when they do their grocery shopping   As healthier, more conscious...

Beauty industry & brand insights report: Emerging trends for 2021

6 minute read

When COVID-19 came around, the pandemic hit a lot of industries hard. For the beauty industry, the fact that many...

What attributes like “clean label” and “responsibly sourced” should mean to small CPG manufacturers

8 minute read

How small CPG manufacturers can win over today’s conscious consumers with the product labels they’re looking for There’s no doubt...

How to use data to ensure the success of a new product launch

6 minute read

Congratulations, you’ve launched a product! A great deal of data and resources went into planning, launching, and promoting your brand’s...

Data has the answers. Now who has the cheat sheet?

6 minute read

There has never been more data potentially available for retail CPG manufacturers than there is today. According to data from...

[FREE REPORT] How to make the most of your retail audit

1 minute read

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