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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.
If you’re looking to innovate your product or product line for the new year, one good place to turn for...Read more
Understanding key differences between POS and panel data
The number one challenge we hear from small businesses is not that the CPG industry lacks data – it’s that...Read more
It’s tough out there for small BevAl brands looking to break into a competitive CPG market. One particular kind of...Read more
[DEEP DIVE] A new frontier in spoiling our pets
During the peak of our panicked COVID consumption, Nielsen asked consumers, “What attributes are important to your purchase decision?”Read more
[DEEP DIVE] What drinks did we spike in 2020?
It’s no surprise COVID drove us to drink, but our capacity for invention might surprise you. During the pandemic, we...Read more
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