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Actionable insights for small and growing CPG brands & retailers. No jargon guaranteed.

Manufacturers/Brands Retail

3 Useful metrics to optimize your CPG trade promotion spend

You want to sell more product. So, you work with your retail partners to plan and run a trade promotion....

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Manufacturers/Brands

Trend report: The CPG brands moving from Millennials to Gen Z

7 minute read

If you’re a millennial consumer, you might be noticing a shift in trends: The marketing and advertising that used to...

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CPG Ecosystem

[FREE REPORT] How to identify CPG brands for your next acquisition target

1 minute read

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Manufacturers/Brands

The best-in-class non-dairy milk brands

7 minute read

For small CPG brands, it can be tough to show retailers that you deserve a spot on their shelves. It...

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Manufacturers/Brands, Retail

[DEEP DIVE] The reports you need for your next category review

1 minute read

You’ve already done the hard part developing a great product. Now dig into the data. When you’ve got the numbers to prove your strength, retailers can’t say no.

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Manufacturers/Brands

How to make the most of your Byzzer free subscription

8 minute read

So you’ve signed up for Byzzer’s free subscription! Great first step. You’re ready for a taste of what analytics can...

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Manufacturers/Brands, Retail

In which categories are items most vulnerable to being delisted?

9 minute read

If you’re wondering “Which categories are most vulnerable to items being delisted?” the short answer is: all of them. Of...

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Manufacturers/Brands

12 Best-in-class CPG brands fighting for a spot on your charcuterie board

8 minute read

What do shoppers look for when selecting items for the perfect charcuterie board? And what can smaller CPG manufacturers and...

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CPG Ecosystem, Manufacturers/Brands

How small CPG businesses can build a data-driven growth strategy

6 minute read

“In the new world,  it is not the big fish which eats the small fish. It’s the fast fish which...

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CPG Ecosystem, Manufacturers/Brands

4 Data points to back up your Byzzer purchase

4 minute read

Any investment in your small to medium sized CPG business is a fraught question. How can you be sure you’re...

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