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Byzzer, powered by NielsenIQ

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population.

Within our wide portfolio of services and products, Byzzer is NielsenIQ’s primary platform for SMB clients which accelerates the speed to insights and simplifies data analysis, so clients do not need an army of analysts. Byzzer supports subscription and ad hoc purchases with access to data in less than 5 minutes. For more information, visit


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