Data-driven answers your CPG business needs now.

We show small manufacturers exactly what to do to sell more – without a massive team of analysts or huge budgets.

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We built Byzzer from the ground up, just for you.

Too many data “solutions” are heavy on spreadsheets and light on recommendations. That’s why we created Byzzer, so you can access the insights you need, exactly when you need them. NielsenIQ data and advanced analytic technology fuels Byzzer’s inner workings, but all you see on the front end is exactly what you need to know: just the facts to get your business where it needs to go.

Mission

We’re on a mission to help small and medium-sized businesses take action and do more with data. Our purpose is to cultivate data equality and even the playing field for companies of all sizes. We believe that brand diversity is important for consumers and the global business landscape. We are an accelerant who will spark and spread a data revolution.

Vision

We are a digitally-native company built on the belief that data needs to be actionable and accessible to all. We are hyper-focused on analytics that activate companies and give small and medium-sized businesses the chance to win. We are eliminating the need for analytic armies and dismantling the complexities of data. We stand for a new, unencumbered era of analytics that will power the growth of emerging businesses.

Meet the people at the heart of Byzzer.

We’re the industry veterans who built Byzzer, because nothing else was powerful enough for small CPG brands and retailers. With 90+ years of our combined CPG industry knowledge, we get it. We’ve been where you are from starting our own brands to working with the world’s leading global manufacturers and everything in between. But even more important - we have a unified focus to make a difference in the industry.

Our leadership team

Susan Dunn
Chief Executive Officer
Troy Treangen
Chief Operating Officer
Barbara Lee
Head of People
Dana James
Chief Technology Officer
Bryttney Blanken
Head of Marketing
Andrew Criezis
Chief Strategy Officer
Cami Thompson
Head of Finance

We live our values every day.

Belonging

Come as you are. We believe it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed.

Courage

We are risk takers. We operate with an entrepreneurial spirit, reach beyond boundaries, and collectively challenge the status quo.

Drive

We are fast thinkers, driven to create products that will make a measurable impact on the industry and the clients we serve.

Unity

We are in it to win it – together. This means all hands on deck. No hierarchies. No egos. Because brilliance is a team sport.

Want to be part of the action? We think you’ll love it here.

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Media Inquiries

Contact Byzzer PR at
byzzer.pr@nielsen.com

Executive speaking inquiries

Contact Byzzer Communications at
byzzer.marketing@byzzer.com

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