Doughnut Shop Business Wisdom

In the December 2017 issue of American Way, a few mom-and-pop doughnut shops in Los Angeles were featured by Andy Wang. A few key takeaway quotes for me are:

“Our customers are like our family. We’re not going anywhere.” —Teresa Ngo of blinkiedonuts.com

“It’s been a great joy to say that it’s all because of Primos Donuts and because he and I devoted our life to doing what the customer wants.” —Celia Primo of primosdonuts.com on her husband and partner Ralph

“She made sure the customers are taking care of. When she saw a car, she knew who it was. She had their coffee and donuts ready. She would talk to the customers and build great relationships.” —Jim Nakano of thedonutmanca.com on his wife and partner Miyoko

“People would rather have a hard-working immigrant family’s hand-cut donut that’s freshly made several times a day than something that’s just shipped frozen or made once a day.” —Mayly Tao of dksdonuts.com

“You don’t need to have 2 million dollars to go into business. You just have to have an idea and persistence.” —Stan Berman of stansdoughnuts.com

I especially love:

“… because he and I devoted our life to doing what the customer wants.”

This is definitely how this felt like for me growing up in a small business. —JM

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